Welcome to the world's most action-driven sustainability movement in winter sports. The aim is to solve challenges together and turn the sport into a driving force for sustainable development.
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Challenge ahead
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Winter sports need snow and climate change is making it a scarce resource. Warm winters and unreliable snow are already the new reality. Will skiing become a relic of the past? Ski resorts can improvise and adapt, but can they survive?
The sport itself is a cause of global warming. The international events, resorts, travel to the destinations, consumer behavior in the results and the manufacturing of specialized equipment all contribute to climate change.
The question is: How do we turn winter sports into a solution rather than a problem. To make the sport desirable for new enthusiasts and business partners.
The answer is: together.
solutions
Matching the solution providers to the challenges. The development and realization of sustainable solutions and sharing them with stakeholders and the wider public.
White Winters is a neutral party that brings the message about sustainable solutions.
Partners involved
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Project opportunities
Challenges and projects around around the world. Explore opportunities for sustainability projects.
Best Practices
Communicating sustainable solutions and sharing them with stakeholders and the wider public.
Visibility as the White Winter partner in various channels, chosen events, media and other communications material.
White Winters is a neutral party that brings the message about sustainable solutions.
About
White Winters
The White Winters programme is a pioneering project led by Ski Sport Finland and Solved, focusing on the development of sustainable solutions in winter sports events and venues. Its primary goal is to promote sustainability in winter sports, benefiting athletes, event organisers, sports federations, and destinations.
Event organizers and venues present their challenges, which program partners aim to address. The initiative welcomes companies and organizations that provide solutions and services to enhance the sustainability of winter sports, events, and venues.
The programme is part of the International Ski Federation (FIS) sustainable development strategy, aiming to make winter sports more eco-friendly.
For who?
White Winters partners are companies and organizations that ensure white winters in the future. They provide solutions, products, or services that make skiing, events, and venues more sustainable.
We welcome the best sustainable economy companies, leading ski resorts, event organisers and ski associations to join the White Winters movement.
Advisory board
